seo
Google Takes on the Travel Industry, Part 2
In the second part of our look at Google's movement into travel marketing, we speculate about the near future and detail some of our strategies
Google Takes on the Travel Industry, Part 1
One of the world's most search-dependent industries is facing competition from a powerful and utterly unavoidable player
Making Sense of Google’s Updates, or as We Like to Call it, the “Google Zoo”
Penguin? Panda? Google is changing faster than ever, but are you keeping up with the "Google Zoo?" We explore the latest in SEO tactics for
Creating SEO Friendly URLs – Dashes vs. Underscores
Why should you use dashes over underscores when creating URLs? SEO experts recommend using dashes over underscores for search engine recognition. Search engines see hyphens
The Basics of Foursquare for Business
Foursquare has amazing potential to drive sales. Enhanced pages, customized specials and regular monitoring can drastically improve a hotel’s image
What exactly is a Key Performance Indicator?
We discuss KPI’s and what they do for your business. After reading this article, you’ll walk away with a renewed appreciation for KPI’s
Where is your conversion?
Are you seeing the traffic but not the conversion? You’ve checked your SEO strategy is sound, content is engaging and the traffic is coming in,
